03-02-2019, 11:22 AM
Weight Watchers has been around for nearly sixty years. The brand is a household name all over the world. Last year, for some reason, Mindy Grossman, the chief executive of the corporation, decided to change the name of the company.
New name: "WW" (pronounced double-u double-u)
Since abandoning their time-honored trademark, the company has taken some serious losses. In the second half of its financial year, WW dropped 600,000 subscribers. Go figure.
Forgetting for a moment about the colossal failure that is dropping a brand name that you've been trading on for 56 years, the name itself is stupid. There is the obvious part about it being dumb and hard to say, but then you have to consider collisions with "W" (the former president) and "www" (tha Internet). Also, it is physically impossible to say "ww" without adding the other "w" <-- facts
Also, it doesn't stand for anything. I assumed it was just shortening down "Weight Watchers", but no. It doesn't even stand for their new tagline "Wellness that Works".
So why "WW"? CEO Grossman says it was an attempt to "modernize the brand," but pundits are saying that the driving force is dropping the word "weight" from the name. Apparently, a company ostensibly dedicated to helping people improve their health by losing weight doesn't feel comfortable using the word "weight"
It is a little confusing to me as well...
I wonder what Oprah thinks of all this. Ms. Winfrey is an 8% stockholder in the company and was part of a media drive to introduce the public to the new branding. If it were up to her, we would all be getting a new car!
New name: "WW" (pronounced double-u double-u)
Bad call, Mindy.
![[Image: st0P.jpg]](https://i.rantcentralforums.com/st0P.jpg)
Since abandoning their time-honored trademark, the company has taken some serious losses. In the second half of its financial year, WW dropped 600,000 subscribers. Go figure.
Forgetting for a moment about the colossal failure that is dropping a brand name that you've been trading on for 56 years, the name itself is stupid. There is the obvious part about it being dumb and hard to say, but then you have to consider collisions with "W" (the former president) and "www" (tha Internet). Also, it is physically impossible to say "ww" without adding the other "w" <-- facts
Also, it doesn't stand for anything. I assumed it was just shortening down "Weight Watchers", but no. It doesn't even stand for their new tagline "Wellness that Works".
So why "WW"? CEO Grossman says it was an attempt to "modernize the brand," but pundits are saying that the driving force is dropping the word "weight" from the name. Apparently, a company ostensibly dedicated to helping people improve their health by losing weight doesn't feel comfortable using the word "weight"

It is a little confusing to me as well...
I wonder what Oprah thinks of all this. Ms. Winfrey is an 8% stockholder in the company and was part of a media drive to introduce the public to the new branding. If it were up to her, we would all be getting a new car!
WWW.BBC.COM
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