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Imgur launches Project GIFV
10-11-2014, 07:50 AM
Post: #1
Imgur launches Project GIFV
The GIF format remains a popular file format for animating images. However, the technology hasn’t changed since 1987, and its limitations are starting to show. Which is why the image hosting website, Imgur, is launching an update to the GIF format that’s designed to work in a modern Web experience.

Called Project GIFV, the GIF files uploaded to the service are automatically converted into the MP4 video format, which are smaller individual GIF files, have improved quality, and load faster. Although the new file is an MP4 video, Imgur says it behaves exactly like a GIF file (GIFV files will have the “.gifv” extension), which means it’ll automatically play and loop. But videos not only look better than standard GIFs, they are smoother as well, and you can control it like video (right-click on an image to bring up controls).

There are advantages too. With the new format, users can upload animated GIF uploads up to 50MB, which then gets compressed into the smaller GIFV file. Imgur says GIFV files will also animate on social networks like Twitter and Facebook, which only display animated GIFs as static images.

Imgur says it “plans to submit an accompanying specification to relevant standards organizations before the end of the year,” so we could see it becoming a new standard.


Imgur blog

Progress might have been all right once, but it has gone on too long -- Ogden Nash
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